21, August 2020

A Checklist to Find the Best Social Media Marketing Agency in KSA

Are you looking for the best social media marketing agencies in Saudi Arabia that can help grow your business?

At first, let’s say that in some ways, social media marketing acts as a double-edged weapon. It may have a powerful effect on your digital marketing efforts’ success, especially if you sell a product that attracts people who prefer using social media networks. However, it can be a challenge to do social media marketing accurately, and it can easily drain up your resources. So, whatever your business size is, you might find that it is more cost-efficient to hire one of the best social media marketing agencies in KSA to handle your social media marketing activities, rather than trying to do it yourself.

In this blog, we discuss how to find the ideal social media marketing agency in KSA to manage your social media accounts and execute your next social media marketing campaigns.

How to Discover the Best Social Media Marketing Companies in Saudi Arabia?

To hire the best social media marketing agency in Saudi Arabia, the initial thing you should do is to check the social media presence of the chosen social media marketing companies that might be the best fit for your social media marketing activities. Then carefully answer the below nine questions:

1. Are the Potential Agencies Present on Social Media?

Start your search by checking if the potential social media marketing companies in KSA you may partner with are present on the top social media platforms or not. Check also if the agency’s website includes social media icons. If not, do a quick search on Facebook, Instagram, Twitter, and LinkedIn to see if you can easily find the agency’s social media accounts.

Being present on various social media networks is the first step to knowing whether an agency understands social media or not.

2. Do the Social Media Accounts Look Professional?

Take a look at the potential agency’s social media pages and ask yourself:

• Does it look professional and match their brand identity?
• Do they have high-quality profile pictures and cover photos?

These are good signs of social media management best practices and the agency you plan to partner with should be following them.

3. Are They Active on Social Media?

Even if an agency has various social media pages, they need to be active and social to achieve success because social media marketing goes far beyond just being present on social media platforms.

It’s important to ask yourself how frequently are they posting updates or sharing content on their social media accounts?

Surely, you want to hire an agency that understands the value of having quality content and sharing it regularly. The regularity publishing of content on social media can differ based on their audience and their goal, but at least, there should be at least one post per week, per platform.

4. Do They Have a Marketing Strategy?

A great social media marketing campaign is only as powerful as the strategy behind it. Don’t hesitate to ask the potential agency questions about their current marketing strategy, techniques they use, measurement and KPIs, and successes they have seen with their own social media marketing activities.

5. Is Their Social Media Content Relevant?

The primary key to being successful with social media content is to create and share content that is original, valuable for your audience, and relevant to your brand identity. As a potential client of a social media marketing agency in Saudi Arabia, take a look at the content, is it unique and relevant to you and your concerns/interests?

Unique content should not only be promotional but also showcase their previous work, provide useful tips, highlight an event they sponsor or promote an award they won, etc.

6. Do They Have Balance of Original Content and 3^rd Party Content?

The ideal agency to hire for managing your social media efforts would balance between the content they’ve created and the content they share from other sources. It’s critical to check if they are only sharing content from others or they have their own content and combine between both of them.

Depending only on sharing other’s content might mean that these agencies lack the skills to develop unique content or worse, they might not have enough resources to create their own content.

7. What Type of Content Are They Creating and Sharing?

Same as the previously mentioned point, potential agencies should have a variety in the type of content they share. Posting different types of content — images, videos, blog posts, etc. — to keeps followers engaged.

However, the content should reflect the brand identity. So, you need to look for a social media marketing agency that has a mix of quality, original content that engages its followers.

8. Can You Identify Their Personality?

After checking all the above-mentioned aspects, think about the experiences you have had with the chosen agency, Then ask yourself:

1. Does their voice on social media match the experience that you have gained with the agency’s employees?
2. Does their social media tone match content on their website?
3. Does all this match the brand’s voice?

9. Is There Engagement with Followers?

Engagement is a very important goal of social media marketing and social media marketing is about having two-way communication with your social media followers. So, make sure if the potential social media marketing company only pushing out content and leaving people hanging when they leave a comment or ask a question, or they keen to answer them.

Why Choose ‘CodeShip’ to Build Your Social Media Activities in KSA?

CodeShip is a leading social media marketing company in KSA, which provides the best social media marketing services over the Middle East region. We can help you build a focused, measurable, and goal-oriented social media strategy for your business in Saudi Arabia crafted with a comprehensive understanding of your business goals, Our social media marketing professionals in KSA can help you build your brand messaging in an efficient and unique way.

• We conduct extensive research to figure out your potential customers and build strong social media strategies to reach them.
• We conduct extensive research on the adopted tactics of the competitors.
• We design social media marketing campaigns to highlight your business goals. We ensure that those goals are measurable, realistic, and time-lined.
• We work on different social platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Google, and more to promote your business to let you gain more popularity and presence online.

Register Now