22, June 2020

5 Reasons Why You Should Outsource Social Media Marketing to a Professional Agency in Egypt

Many business owners find that outsourcing a social media marketing agency in Egypt is a critical decision, and it should be taken carefully. If you’re facing difficulties in making such a decision, let us help you.

In this blog, you’ll find the key 5 reasons why you should outsource social media marketing to a professional agency in Egypt so you can make the best decision for your brand going forward. But firstly, let’s take a quick, but important, look at the increasing role of social media in the purchasing journey.

The Role of Social Media in Purchasing Journey Is on the Rise:

At the very start of the purchase journey, when consumers are discovering new products or services, it’s important to note that social media channels have a very important role to play. Many people also are now beginning their search for a new product or service online, especially on social media.

According to GlobalWebIndex, 36% of shoppers in the Middle East and Africa region discover brands/products via ads appearing on social media platforms and 65% of shoppers in the MENA region use social networks to find new products and services. Moreover, internet users in Egypt have about 10 social media accounts on average which is the highest average ever among the whole region, compared to 9 social accounts in both UAE and Saudi Arabia.

It’s quite obvious that social media has become an integral part of any digital marketing strategy whether being for B2C business or even B2B business.

5 Reasons to Outsource Social Media Marketing Agency in Egypt:

1. Having Unique and Customized Solutions:

Outsourcing a social media marketing agency in Egypt will help you to make data-driven decisions and determine what works and doesn’t work in the digital marketing business.  For example, at ‘CodeShip’, we have a wide array of clients and we know what best strategy to apply for each of them. We also know how to drive results and can show you the best design options that meet your campaign requirements.

2. Improving Productivity:

Depending on a small in-house team to manage your social media marketing efforts may become unproductive as they may struggle to cover all the responsibilities of running your marketing activities. Some of the responsibilities also may be in areas they’re aren’t familiar with.
Thus, outsourcing social media marketing to a professional agency in Egypt will not only improve productivity, but it will also free up more of your time, as a business manager.

3. Having a Full Team of Experts at Your Disposal:

Having the right team can boost your social media marketing activities. Starting from running your ads to handling customer calls and complaints, you can have a whole team of trained marketers, designers, moderators, and sales agents at your disposal.
These experienced teams are going to provide you with a lot of leverage to satisfy your customers and increase your service quality.

4. Shifting from Myopic Tactics to Data-Driven Strategy:

Many in-house social media marketing teams get so bogged down in the “what” and they forget the “why.” Outsourcing social media marketing to the right social media marketing agency in Egypt can give you a chance to change that.
Outsourcing your social media marketing to a specialized agency can help you creating a data-driven marketing strategy instead of using regular tactics so you can get unique ideas and a high ROI.

5. Availability of Tools and Technologies:

Let’s admit it. Any digital marketing activity requires the use of different tools and up-to-date technologies to streamline each campaign. Unfortunately, there is nothing akin to a one-tool-for-all when it comes to digital marketing. On the other side, there are so many tools and technologies available these days to increase productivity and efficiency and, of course, they cost a lot of money and many companies cannot afford to buy them.

Outsourcing your social media marketing to a leading agency allows you to get rid of recurring costs that you’re likely to incur when using the right tools.

Why Choose ‘CodeShip’ Social Media Marketing Agency in Egypt?

As it was mentioned above, having a unique social media marketing solution that fits your own business personality is an advantage not available in most marketing agencies.

‘‘CodeShip’’ has joined many digital marketing projects consigned by ‘eMarketing Egypt’, the leading digital marketing agency in Egypt and the Middle East.
By working with this lead agency, we extracted our approach to social media marketing. Make sure that isn’t a ‘‘one size fits all’ approach, we’ve tailored approaches enable you to have an effective social media presence within your budget. So, if you’re thinking of outsourcing social media marketing to a professional agency in Egypt, but unsure if it’s the right move, we can advise you to take this step with no doubt.

And if you have any questions or want to discuss anything about your business, don’t hesitate to Contact Us

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