08, July 2020

5 Questions to Find the Best Digital Marketing Agency in Egypt

So, you’ve started your own business. Now you’re thinking of building a strategy to make it starts to run and to generate revenues. Needless to say, the online presence is an essential component in doing this, and additionally,  you have to professionally conduct digital marketing.
So many online marketing companies are popping up nowadays. The big question is which one we have to rely on and how to choose the best online marketing company.

How to choose the best digital marketing agency in Egypt is a common question, and it could be a tough task for many marketing teams.
In this blog, we will share with you some questions you should ask to define the best digital marketing agency in Egypt to work with. Let’s get started!

5 Questions to Select the Best Digital Marketing Agency in Egypt

1. How Does the Chosen Agency Run Their Own Business?

If a marketing agency doesn’t “achieve what they promise” for their own business, then it could be a red flag that they aren’t really capable of the services that they offer and aren’t capable of achieving your business goals.

So, if you’re thinking about hiring a digital marketing agency in Egypt for SEO, you should check how do they rank in search engines? If you want to hire them for social media advertising, you must check how do they handle their own social media accounts? If you’re thinking about hiring them for blog management, you need to check how do they run their own blog? If you’re thinking of developing a website, you need to check how does their own website looks? And so on.
You can check these details on your own, and also ask the chosen digital marketing company to showcase their online presence. You can also verify their case studies and customer testimonials, but you should always double-check on your own rather than trusting them.

2. Does the Chosen Digital Marketing Agency Understand Your Business?

As a company, your primary focus is on your own 3 Cs: your Customers, your Competitors, and your Company’s business goals. Therefore you may delegate your digital marketing efforts to an outsourced digital marketing company.
However, as the objective of hiring a digital marketing agency is to achieve your own business goals, it is a must that your chosen digital marketing company and its key personnel understand your business, industry, niche, competition, etc.

3. What Are their KPIs?

Most businesses track “vanity metrics”. They’re numbers that might seem like they matter but have no real correlation to generating revenue for the business. These numbers also are easily manipulated. For example, the number of “likes” you get on a social media post or the number of “pageviews” you get on a blog can be considered a vanity metric because it doesn’t always translate directly to sales.

Moreover, any marketing agency tends to charge premium rates monthly and only deliver more “likes” on your social media posts, with no rise in sales. So, how will they measure your marketing success? And are they picking the metrics that actually show better ROI?

There are some important KPIs/metrics in digital marketing you should keep your eyes on:

• The Number of Unique Visitors.
• Traffic Sources (%).
• Time Spent on Site.
• Bounce Rate.
• Click-Through Rate.
• Cost Per Click.
• Cost Per Lead.

4. What Results Do the Chosen Agency Promise?

The marketing industry is one of the industries that have low barriers to entry. This makes it inevitable for new entrants and companies who claim to know exactly what they’re doing, but actually, they don’t.

There are many digital marketing agencies and freelance online marketers that promise the world to their customers just to close the deal, but in fact, they lack the knowledge and the skills to fulfill. For example, if you hired an incorrect SEO company, they may keep charging you money every month claiming that seeing organic traffic results will take a long time, even though they already know that their activities will never deliver results.

You can filter out low-quality or scam marketing agencies in Egypt by asking them for their own marketing “secret sauce”, what makes them different? And what are their digital strategies for reaching your goals?

5. How Much Does the Chosen Agency Charge?

We’re now speaking of “Price” – the most important factor for all businesses in Egypt.

You can easily filter out low-quality marketing agencies in Egypt through price. So many businesses want to save money as much as they can. However, if you find an agency that charges low prices, then it’s possible that they deliver low-quality results, too.

Think about it from the agency perspective; if the agency price itself is too low, they make lower margins on their services. As a result, they’re less likely to go the extra mile for your brand because there’s not much incentive. In contrast, marketing agencies that charge higher prices tend to treat their clients with more generosity because they can afford to do so.

Why Choose ‘CodeShip’ as Your Digital Marketing Agency in Egypt?

‘CodeShip’ is being one of the most growing agencies in the digital marketing field in Egypt. ‘CodeShip’ provides fully integrated digital marketing services and market research support. We have an edge over other players in the digital marketing industry. Our team provides accurate and sharp digital marketing solutions with the combination of advanced management tools with high professional development methodologies that can shape up what you want to achieve.

Contact Us NOW and check how we can turn your idea into innovative outputs.

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